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SEO Strategy
Research, competitive analysis, prioritisation and an actionable roadmap tied to business goals instead of vanity metrics.
Explore SEO strategy →SEO · GEO / AIO · AI Search Visibility
Build visibility across Google and AI search.
I help businesses grow through technical SEO, GEO/AIO, content strategy and practical automation — strengthening how brands are discovered, understood and trusted across traditional search, AI Overviews and modern answer engines.
14+ yearsSEO experience
Deep technical expertiseFrom crawl diagnostics to hands-on implementation
Multiple marketsUS, UK, AU and more
SEO + GEO/AIOTraditional search + AI discovery
The real goal
More traffic isn’t the goal. More business is.
SEO works best when visibility, user experience and commercial intent are connected. I focus on finding the few priorities most likely to move the business forward.
Traffic without leadsYour site attracts visitors, but the pages and intent are not aligned strongly enough with conversion.
Competitors outrank youYou need clearer priorities across technical SEO, content, authority and internal linking — not another list of disconnected recommendations.
Technical blockersCrawlability, indexation, architecture, templates or performance are limiting what otherwise good content can achieve.
Invisible in AI answersYour pages may rank in traditional search, but your brand, expertise and content are not yet consistently discoverable or reference-ready for AI Overviews and answer engines.
Services
How I can help
A focused set of services that can work as a project, ongoing consultancy or support for an in-house/agency team.
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Technical SEO
Crawling, indexation, architecture, internal linking, migrations, performance and technical problem solving.
Explore technical SEO →03
Content & Organic Growth
Keyword strategy, search intent, content planning, optimisation and internal linking built around useful pages people actually need.
Explore organic growth →04 · Featured
GEO / AIO & AI Search
Strengthen how your brand, entities and expertise are understood across AI Overviews and answer engines, with technical SEO and useful content as the foundation.
Explore GEO / AIO →GEO / AIO
SEO is no longer only about the blue links.
Search journeys now include AI-generated summaries and answer engines. I help businesses adapt without abandoning the technical and content fundamentals that make visibility possible in the first place.
Be technically accessible
Make important content easy to crawl, render, understand and connect through clean architecture, internal linking and structured signals where useful.
Be answer-ready
Structure useful, specific content around real questions, entities and decision points so information is easier to retrieve, summarise and reference.
Build brand authority
Strengthen expertise, consistency and third-party signals so the brand is more clearly associated with the topics and services it should be known for.
My approach
GEO/AIO is an extension of strong SEO — not a shortcut around it.
Process
A practical SEO process
No mystery framework. The process is designed to get from information to prioritised action as efficiently as possible.
Diagnose
Understand the business, search landscape, website and biggest constraints.
Prioritise
Rank opportunities by likely business impact, effort and dependency.
Execute
Implement or coordinate technical, content, local and authority work.
Measure & improve
Track what matters, learn from the data and refine priorities.
Why work with me
SEO strategy backed by technical experience.
I’m Tim Martinez, an SEO and AI-search strategist with a background that also includes web development, analytics and automation. That combination helps me see both the growth opportunity and the technical implementation reality behind it.
My work now spans traditional SEO and GEO/AIO: helping brands stay technically strong for Google while becoming clearer, more useful and more reference-ready across AI-driven discovery. I’m comfortable working across marketers, writers, developers and stakeholders to move work from audit to action.
FAQ
Common questions
What types of businesses do you work with?
I’ve worked across local services, legal, SaaS/B2B, e-commerce, education and other competitive or regulated sectors. Fit depends more on the growth problem than the industry label.
Can you implement recommendations or only provide strategy?
I can work at strategy level, provide technical specifications, collaborate with developers and handle many website/SEO implementation tasks directly depending on the stack and engagement.
Can you help with GEO, AIO and Google AI Overviews?
Yes. I work on AI-search visibility across the technical, entity, content and authority layers that influence how a brand can be discovered and understood. I treat GEO/AIO as an extension of strong SEO fundamentals rather than a separate bag of tricks.
What does GEO/AIO work actually include?
Depending on the site, it can include AI-search visibility audits, entity and brand clarity, technical accessibility, answer-ready content structures, topical coverage, citation and authority signals, and a measurement framework that goes beyond traditional keyword rankings.
How long does SEO take?
It varies by starting point, competition, technical constraints and the work being implemented. Some improvements can be measured relatively quickly; meaningful organic growth is usually a longer-term programme rather than a guaranteed fixed timeline.
Do you work with agencies and in-house teams?
Yes. I can work directly with business owners, support an in-house marketing team or provide specialist SEO capacity inside an agency workflow.
Next step
Let’s grow your visibility across search and AI discovery.
Tell me where your site is today and what you want to improve. We can identify where technical SEO, GEO/AIO and content strategy can make the biggest difference.