Strategy
Start with the business problem, then choose the SEO work most likely to matter.
About
I combine SEO strategy with hands-on technical SEO, web development, analytics and automation to improve visibility across Google, AI Overviews and modern answer engines.

I’ve worked in SEO since 2012, with experience spanning technical SEO, content strategy, local search, analytics, websites and automation.
As search evolves, I also work on GEO/AIO and AI-search visibility: making brands technically accessible, entity-clear, useful and easier to understand across AI-driven discovery as well as traditional search.
My work has covered both local and international campaigns across different business models and industries. I’m most useful where the problem needs strategic thinking, deep technical understanding and hands-on implementation.
I use AI and automation to reduce repetitive work in research, reporting and workflows — while keeping judgement, context and quality control human-led.
Start with the business problem, then choose the SEO work most likely to matter.
Diagnose complex SEO issues, work directly with website systems and developers, and move recommendations through to implementation.
Connect strong SEO foundations with the content, entity and authority signals needed for modern AI-search visibility.